Shane Sellwood-Hughes
Shane Sellwood-Hughes
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Leadership, Commitment, Results
Helping organizations achieve results for over 25 years. Shane leverages his background in marketing, media, project management and technology to provide and implement a clear roadmap with proven success.
Areas of Focus
Areas of Focus
Marketing Strategy and Execution: Developing purposeful roadmaps that optimize all points in the sales funnel, target audience definition, and required scope of work (website/landing pages, design, copywriting, advertising channels)
Leadership and Project Management: Maintaining teams of top-notch talent, aligning execution with the strategy and project plan, managing for efficiency, celebrating shared success
Results: Reporting and continual evaluation and refinement of the sales funnel and connected elements
Toolkit
Toolkit
Sales Funnel Optimization
Google Ads, Paid Search, Facebook, Instagram, LinkedIn, Spotify, Streaming Audio, Twitter, TikTok
Print, Radio, TV
Measurement and Analytics
Design
Copywriting
Web Design
Web Development
Search Engine Optimization
Project Management
Industries
Industries
Automotive
Aviation
Communications
Community Development
Construction
Entertainment
Gaming
Government
Health
Hobby
Home Builders
Lotteries
Professional Services
Telecommunications
Television
Retail
History
History
2011-present
RED The Agency: Director; Media, Technology, Project Management
Grow revenue and competitive advantage by developing digital competencies within the agency. Directing innovation, project management, media planning, business development, client service, analytics, finance, logistics, human resources, coaching, information systems, and IT.
2009-2011
Donovan: Director of Technology
Lead and grow the agency’s digital marketing services, business development, online strategy and campaign implementation, hiring and building web development, design and copy teams.
1996-2008
Organic
Critical Mass
MacLaren McCann Interactive
Extend Media
Excelnet (Janalta)
Online experience creation with integrated teams focused on human-centred design, user experience, information architecture, copy, new technology and web development.
Brand Experience
Brand Experience
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